User Generated Content 101

Companies must constantly adjust their steps to keep up with the fast-paced digital world.

User-Generated Content has primarily eclipsed other marketing trends in recent years to use a current marketing buzzword. And it’s no surprise that this trend is here to stay for the foreseeable future. “UGC” is the most authentic, creative, reliable, and trustworthy Content you will find online, as it is created and published willingly by users on various online platforms. What is the reason for this? Because it is the customers, not the brand, who are promoting themselves.

Being in this era and working to earn the name of best SEO company, we realised anything you see online, such as testimonials, reviews, and feedback, and social media content, blogs, videos, and images, is part of a user’s build-up content. Marketers must maintain a hawk-eye observance in this era of disruptive marketing to keep up with constantly changing marketing trends. Unlike traditional marketing, which is solely focused on selling the products produced, UGC allows marketers to maximize their opportunities, demonstrating why UGC is so influential now.

UGC has emerged as the ideal marketing strategy, influencing 90 per cent of customers’ purchase decisions over branded Content. With around 3.8 billion users, Social Media Networking Sites are the breeding ground for marketers looking for relevant UGC for their brand marketing purposes. As a result, if a brand fails to meet the needs of its customers, those customers may seek out another brand to meet their needs.

Authenticity

When compared to brand-created Content, consumers are 2.4 times more likely to believe user-generated Content is authentic. Because only about half of brands create genuine Content, this gives brands a significant credibility boost.

More than 15,000 people liked a cute photo of a baby wearing Warby Parker glasses, prompting comments like “I die of cute.” Would the audience have been moved if the brand had staged this image with an actor and high production values?

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